Design Presentation Rubric

Outcomes:

• Explain the transactional communication concepts of context and noise relating to the perceptual process of visual communication design,
• categorize visual communication effects in affective, cognitive and psychomotor responses,
• assess the influence of typestyles on messages and develop your own font,
• identify primary forms of contrast in composition and layout design and execute applications in your own original media design,
• critique and evaluate visual communication design in all domains.

Point Value: 100

Activity Description
Find representations of good and poor design in two-dimensional display layouts or three dimensional packaging. Base your analysis on design principles and document the basis of your evaluation on your blog. Present your findings to your peers using technical integration, no longer than four minutes.

Rubric

1. The learner's presentation shows survey of good and poor design (one artifact for each) in two-dimensional display layouts or three dimensional packaging that relates to the same audience.

Below Expectation (0-10) Satisfactory (11-15) Exemplary (16-20)

2. The learner's analysis of the artifacts are based on the principles of contrast and context as well as Gestalt principles of similarity, proximity, simplicity, continuity, and closure. Though not all Gestalt principles may apply, the learner identifies those pertinent to their artifacts.

Below Expectation (0-20) Satisfactory (21-30) Exemplary (31-40)

3. The learner's presentation is technically integrated with visual examples.

Below Expectation (0-10) Satisfactory (11-15) Exemplary (16-20)

4. The learner documents their presentation on their blog page.

Below Expectation (0-10) Satisfactory (11-15) Exemplary (16-20)

Visual Continuity Rubric

Outcomes:

• Categorize visual communication effects in affective, cognitive and psychomotor responses,
• identify and execute compositional forces of framing, vectors, motion, in visual design applications of motion and still photography,
• explain and apply to your own original media design Gestalt principles.

Point Value: 100

Activity Description
Develop a storyboard with still images within a post on your blog. The storyboard should convey a sense of continuity with compositionally sound images edited together to reach at least one communicative effect.

Rubric
1. The designer develops a storyboard with still images posted on their blog.

Wanting (0-10) Developing (11-15) Accomplished (16-20)

2. The designer's storyboard illustrates a sense of continuity of communication objectives.

Wanting (0-15) Developing (16-20) Accomplished (21-30)

3. The designer's images are compositionally sound using principles such as the rule of thirds, frame forces, vectors, and contrast.

Wanting (0-15) Developing (16-20) Accomplished (21-30)

4. The designer's storyboard reaches at least one communicative effect; cognitive, affective, and/or psychomotor.

Wanting (0-10) Developing (11-15) Accomplished (16-20)