- Explain the transactional communication concepts of context and noise relating to the perceptual process of visual communication design,
- categorize visual communication effects in affective, cognitive and psychomotor responses,
- assess the influence of typestyles on messages and develop your own font,
- identify primary forms of contrast in composition and layout design and execute applications in your own original media design,
- identify and execute compositional forces of framing, vectors, motion, in visual design applications of motion and still photography,
- explain and apply to your own original media design Gestalt principles,
- create and produce effectively designed media in your choice of domains including packaging, collateral, exhibit, converged media, identity, print, motion and still imaging,
- critique and evaluate visual communication design in all domains,
- collaborate with other student designers in producing a campaign.
Artifact
Individual Point Value: 200
Activity Description
Choose from one of the visual communication design domains (packaging, collateral, exhibit, converged media, identity, motion picture, or print) and create an artifact using the concepts and principles discussed in class and labs. The artifact should reflect a specific communication objective. Present the campaign to the class using technical integration.
Rubric
1. The designer created an artifact from one of the visual communication design domains. Examples may be packaging for a product, a brochure or direct mail piece, a display, a website, a logo or brand identity, a :30 commercial, a bus stop display poster.
100 Points
Beginner (0-60) Developing (61-80) Accomplished (81-100)
2. The artifact incorporates an appropriate typestyle and/or compositional principles.
40 Points
Beginner (0-20) Developing (21-30) Accomplished (31-40)
3. The artifact is a product of design principles appropriate to the communication objectives of the piece and/or campaign. 60 Points
Beginner (0-30) Developing (31-45) Accomplished (46-60)
Collaboration Rubric on Design
Group Point Value: 200
Activity Description
As a group, create a campaign consisting of a least three artifacts from three of the domains produced from the above rubric. Design the campaign then confer on a distribution strategy incorporating coverage appropriate to the intended audience. Select from the visual communication design domains (packaging, collateral, exhibit, converged media, identity, motion picture, or print) and create your artifacts using the concepts and principles discussed in class and labs. Present the campaign to the class using technical integration. The campaign should reflect a specific communication objective.
Rubric
1. The design group created a campaign consistent with the product, distribution strategy and visual communication objective(s). 60 Points
Beginner (0-30) Developing (31-50) Accomplished (51-60)
2. The campaign consists of at least three artifacts that are products of design principles appropriate to the communication objectives of the campaign. 60 Points
Beginner (0-30) Developing (31-50) Accomplished (51-60)
3. The campaign is executed in true collaboration of the design group and is not the product of an individual. 60 Points
Beginner (0-30) Developing (31-50) Accomplished (51-60)
4. The group's presentation is technically integrated with visual examples. 20 Points
Below Expectation (0-10) Satisfactory (11-15) Exemplary (16-20)
