The Pitch

In visiting with some groups on Wednesday and Friday, I'm seeing the tendency to go beyond the design condierations of the project. I appreciate the seriousness with which some of you are approaching the this, just keep in mind that this is about communicative design. Previous groups got caught up in developing their product instead of the design aspect of the campaign.

Create a pallette of choices for the domain you decided to design, including color, font, and contrast. Allow all ideas in collaboration, ensuring that each is consistent with your communication objectives.

For the pich itself, I'll be looking for each team on the 2M level of the Holland Building on Monday at classtime. The criteria I'll be using to assess your progress follows:

• Identified communication objectives for your client.
• Identified and justified artifact domains for the campaign  
• A design anaylisis (pallette) consistent with your objectives, including color and font choices.

Remember, I'm not looking for finished products or artifacts.

See you Monday.

Compose Your Frame

Using the principles discussed in Still Composition, compose an image that uses the influences of the rule of thirds, the diagonal rule, and vectors.

Break down your composition in an analysis of these influences and their impact on the message of your image.

100 points.

Print's Segue to the Screens

Stupefying

Production Design

Her Morning Elegance




Come Into My World




The Hardest Button to Button



Sugar Water

Rubric - Contrast, Balance, Harmony

Outcomes:
Categorize visual communication effects in affective, cognitive and psychomotor responses,
Identify primary forms of contrast in composition and layout design and execute applications in your own original media design,
Critique and evaluate visual communication design in all domains.

Point Value: 100


Activity Description
Discover contrast, balance and harmony by identifying principles discussed in class in an image of your choice. Identify what you feel represents these principles and write a brief narrative defending your application. Post both the image and your analysis on your blog.

While these principles include highlights and shadow, size, texture, shape, color, position and orientation, don't rule out the psychological, cultural and social contexts that these images may depict.

Check the schedule for the due date.

Rubric

1. You have selected an image or images that you feel represent the principles of contrast, balance and harmony.

Completed

30 Points

2. Your narrative includes a contextual analysis (cultural and psychological at the very least) in addition to the design principles mentioned above.

Exemplary (56­-70 points)

• Narrative discusses relationships between figure and ground using Gestalt application, between subject and audience using contextual analysis.
• Narrative identifies where applicable the vocabulary of design including highlight and shadow, size, texture, shape, color, position and orientation.

Satisfactory (36­-55)

• Narrative identifies relationships in figure and ground using Gestalt application, and with subject using contextual analysis. 
• Narrative identifies where applicable the vocabulary of design including highlight and shadow, size, texture, shape, color, position and orientation.

Below Expectation (1­-35)

• Narrative fails to identify relationships between figure and ground using Gestalt application, and between subject and audience using contextual analysis.
• Narrative fails to identify at least texture, shape and color.

Assignment - Contrast, Balance and Harmony

Kathryn Cook

Discover contrast, balance and harmony by identifying principles discussed in class in an image of your choice. Identify the what you feel represents these principles and write a brief narrative defending your application. Post both the image and your analysis on your blog.

While these principles include highlights and shadow, size, texture, shape, color, position and orientation, don't rule out the psychological, cultural and social contexts that these images may depict.