Titus Cycles print ads
Print Ads, Consumer
Titus Cycles builds high-end road and mountain bikes. The mountain bike buyer is generally younger (20–35) and less affluent than the typical road bike enthusiast, for whom a Titus is an affordable, luxury purchase. For the younger, and perhaps more dedicated, mountain biker, a Titus may be a must-have, but often requires real financial sacrifice. This print campaign recognizes both the difficult economy and the nearly unaffordable cost of these high-end mountain bikes; with the tagline, “It’s worth a second job,” it also acknowledges and validates the premium pricing. The work of TDA Advertising & Design, in Boulder, Colorado, the ads show cyclists earning money by modeling nude, selling Girl Scout cookies or working adult phone lines; on facing pages are Titus mountain bikes and their prices (El Guapo for $3,370; FTMmoto for $6,495; and CarbonX for $7,495). The ads are running in all major mountain biking magazines, with the exception of Mountain Bike Action, which refused all three executions.
Thomas Dooley/Matt Leavitt, art directors; Jonathan Schoenberg, writer; Brooks Freehill, (girl scout)/Andrew Chapman (chat worker, model), photographers.
Milwaukee Riverkeeper newspaper ad
Print Ads, Public Service
Milwaukee agency STIR created this ad to raise awareness for volunteers and to inspire donations for this organization that cleans Milwaukee’s rivers. Their goal is to eventually make it possible to swim in the downtown river which, currently, is too polluted for swimming.
Sarah McAfee/Brian Steinseifer, art directors; Scott Shalles/Jim Jodie, writers; Steve Koeneke/Andrew Nordquist, creative directors; Scott Ritenour, photographer.