On the Collaborative Design Rubric item humber one indicates;

The design group defines their audience through a marketing analysis with personas, characterizations of the market to which the product will appeal. 

I've written personas that represent an audience for a kayak adventure company located at Lake Powell. I treat these as a sample backstory for the types of customer my campaign will market to:

Jared is 42, a small business owner in Southern California who enjoys outdoor activities including kayaking. He's divorced has a couple of kids with whom he has typical visitation and is always looking for unique getaways to develop indelible experiences in the limited time they have together. He uses social media mainly to establish dating ties and hook up with buddies for ball games and fishing trips. 

Carol is 29, has completed her grad work and works for a PR firm in Phoenix. She's single, maintains a close relationship a few other women, mostly on a professional level, and is always looking for a unique getaway. She's a mountain-biker, snowboarder, and water skier. She's fit and works hard to be in good condition. Her social ties share common values in fitness and outdoor activity and she maintains most of these relationships through Facebook.

Greg is 57, married with three kids and two grandkids. He's on the backside of a career in sales and prides himself on the vacation opportunities he creates for his family, especially his grandkids. He's a bit out of shape, his spouse likewise, though they're active fishers and campers. They've endured the crazy years of parenting and now find themselves empty-nesters. They stay connected with their kids through Facebook and chat regularly with their grandkids.

So, for your project and to fulfill item number one on the rubric, I'll be looking for this type of market analysis from you. 

Visceral Response Rubric

categorize visual communication effects in affective, cognitive and psychomotor responses,
identify primary forms of contrast in composition and layout design and execute applications in your own original media design.

Point Value: 100

Activity Description
Describe in design terms why a particular piece of art, a design, a sculpture, an expression creates that feeling of beauty inside you.

1. You've selected an artifact that creates within you what Richard Seymour describes as stupefying.

Below Expectation (0-30) Satisfactory (31-40) Exemplary (41-50)

2. You've been able to identify in a sense how certain design influences such as line, form, color, space and texture contribute to its ability to create an affective consequence (a feeling).

Below Expectation (0-30) Satisfactory (31-40) Exemplary (41-50)

Style Guides

Mis-en-Scene Groups

The Wizard of Oz
Erin Taylor
Carly Everett
Courtney Odorizzi
Zane Rizzuto
Laurel Peine

The Lord of the Rings
Courtney Shaw
Crystal Schwalger
Shannon Tippets
Josh Wallis
Colin Wilson

Jurasic Park
Kreigh Carter
Todd Miller
Ashley Freer
Ryan Forsey

Harry Potter II
Shelby Misrasi
Robert Briggs
Jessica Dorsey
Katie McKellar

Pirates of the Carribean
Tussi Ba
Indigo Klabanoff
Juntong Li
Cory Carter
Mindi Beckstrom