479 Popcorn packaging
San Francisco-based The Engine Room created the identity and packaging for local 479° Popcorn—a new gourmet, organic popcorn made in small batches using heavy copper kettles.
The challenge was to create an artisan yet urban, chic and fashion-oriented brand identity that would target sophisticated snackers. The solution is minimal: an array of color and textile patterns were used to identify flavors and the shipping boxes were designed to double as gift boxes. In just a couple months, specialty retailers around the San Francisco Bay Area began selling the product. Additionally, without any overt promotion, bloggers and media have gone wild over the product and package design.
Dave Braden/Mike Cotsifas, designers.
Johnston & Murphy product packaging
Johnston & Murphy launched their line of men’s personal care products in fall 2007. The line includes skin and foot care and a signature fragrance as well as gift and travel sets. Tennessee-based Visualink Creative designed simple and sophisticated packaging to match the company’s brand position and traditional style.
Tracy McKinley, art director; Kathryn Evans, designer.
Coca-Cola WE8 limited-edition bottles
In recognition of the world coming together in Beijing for the 2008 Summer Olympic Games, Coca-Cola invited global artists from graphic design and music, both established and up-and-coming, to depict what the occasion means to them. The project, named WE8 to symbolize the eight musicians from the West (from New York-based Ultra Records) in collaboration with eight graphic artists from the East (China) coming together to interpret eight themes from the “Coke Side of Life” brand campaign and express that vision to the world. The result: eight, stylized, aluminum contour bottle designs, eight songs and a successful cultural and artistic exchange between artists from around the globe.
Top Row (from left):
Healthy World: Xin Jing (China), visual artist; Kaskade (U.S), musical artist.
Uplifting Moments: Liu Zhi-zhi/Guang Yu/He Jun, MeWe (China), visual artists; Benny Benassi (Italy), musical artist.
Human Collaboration: Javin Mo/Wilson Tang, Milkxhake (China), visual artists; Lucas Prata (U.S.), musical artist.
Happiness: Wang Xu (China), visual artist; Jay-J (U.S), musical artist.
Bottom Row (from left):
Peace on Earth: Jian Ji-ang/Weestar/Meng Ke, Joyn Viscom (China), visual artists; Serge Devant (Russia), musical artist.
Active Optimism: Chen Shaohua (China), visual artist; Cezar (Jamaica), musical artist.
Global Harmony: Xiao Xue (China), visual artist; Tiësto (The Netherlands), musical artist.
Individual Perseverance: Jiang Hua (China), visual artist; Jes (U.S), musical artist.