Design in Packaging

479 Popcorn packaging

Packaging, Consumer

San Francisco-based The Engine Room created the identity and packaging for local 479° Popcorn—a new gourmet, organic popcorn made in small batches using heavy copper kettles.

The challenge was to create an artisan yet urban, chic and fashion-oriented brand identity that would target sophisticated snackers. The solution is minimal: an array of color and textile patterns were used to identify flavors and the shipping boxes were designed to double as gift boxes. In just a couple months, specialty retailers around the San Francisco Bay Area began selling the product. Additionally, without any overt promotion, bloggers and media have gone wild over the product and package design.

Dave Braden/Mike Cotsifas, designers.

Johnston & Murphy product packaging

Packaging, Consumer

Johnston & Murphy launched their line of men’s personal care products in fall 2007. The line includes skin and foot care and a signature fragrance as well as gift and travel sets. Tennessee-based Visualink Creative designed simple and sophisticated packaging to match the company’s brand position and traditional style.

Tracy McKinley, art director; Kathryn Evans, designer.

Coca-Cola WE8 limited-edition bottles

Packaging, Consumer

In recognition of the world coming together in Beijing for the 2008 Summer Olympic Games, Coca-Cola invited global artists from graphic design and music, both established and up-and-coming, to depict what the occasion means to them. The project, named WE8 to symbolize the eight musicians from the West (from New York-based Ultra Records) in collaboration with eight graphic artists from the East (China) coming together to interpret eight themes from the “Coke Side of Life” brand campaign and express that vision to the world. The result: eight, stylized, aluminum contour bottle designs, eight songs and a successful cultural and artistic exchange between artists from around the globe.

Top Row (from left):
Healthy World: Xin Jing (China), visual artist; Kaskade (U.S), musical artist.
Uplifting Moments: Liu Zhi-zhi/Guang Yu/He Jun, MeWe (China), visual artists; Benny Benassi (Italy), musical artist.
Human Collaboration: Javin Mo/Wilson Tang, Milkxhake (China), visual artists; Lucas Prata (U.S.), musical artist.
Happiness: Wang Xu (China), visual artist; Jay-J (U.S), musical artist.

Bottom Row (from left):
Peace on Earth: Jian Ji-ang/Weestar/Meng Ke, Joyn Viscom (China), visual artists; Serge Devant (Russia), musical artist.
Active Optimism: Chen Shaohua (China), visual artist; Cezar (Jamaica), musical artist.
Global Harmony: Xiao Xue (China), visual artist; Tiësto (The Netherlands), musical artist.
Individual Perseverance: Jiang Hua (China), visual artist; Jes (U.S), musical artist.

Design in Collateral

USA Network For Your Consideration (FYC) kit

Collateral, Business

TDA Advertising & Design, Boulder, Colorado, created pre-Emmy buzz for USA Network's “Burn Notice” (the term burn notice is the CIA equivalent of a pink slip and the show’s hero is an ex-spy) among 14,000 Academy of Television Arts and Sciences judges. And they did it with invisible ink. The slip-covered, three-panel, hardcover mailer holds four DVDs (with twelve episodes) and a UV LED flashlight. Printing wasn’t nearly as much of a challenge (it amounted basically to a b/w halftone) as viewing press proofs to adjust ink levels.

Visible copy: In white light, the open kit appears entirely blank, except for small text beneath the flashlight that reads: Steps: 1. Use this flashlight to reveal hidden text. 2. Deny you ever used this flashlight.

Invisible copy: In black light, episode synopses, a list of six potential Emmy nominations, and multiple press blurbs appear.

Taylor Guitars catalog

Collateral, Consumer

For more than fifteen years, San Diego-based MiresBall has helped capture the innovation and craftsmanship at the heart of Taylor Guitars, a big part of which centers on the company's product catalog (a must-have for Taylor fans). After six months of close collaboration and several carefully orchestrated photo shoots, Taylor and MiresBall unveiled the fifth version. From its content and tone, to the cadence of the writing and the beautiful, lyrical photography, it brings the passion, people and products behind the brand, to life.

Gale Spitzley, senior designer; Scott Mires, creative director; Jonathan Forstot, director of marketing, Taylor Guitars/Eric LaBrecque, writers; Eric LaBrecque, brand strategist; Bil Zelman/Marc Tule/Lou Mora, photographers; Mark Ruzich, digital imaging artist; Holly Houk, account supervisor; Steve Woods Printing, printer.

Milwaukee Community Health Centers brochure

Collateral, Public Service

When Milwaukee’s Community Health Centers (MCHC) asked local ad agency Jigsaw to produce a brochure, what seemed like a tiny, run-of-the-mill project became something extraordinary. An organization dedicated to bringing quality affordable healthcare to all Milwaukee residents, MCHC clinics sprouted up in some of Milwaukee’s most diverse neighborhoods, representing many ethnic backgrounds. By bringing renowned documentary photographer Michael Prince into the fold, the images of the people in those neighborhoods brought the piece to life in a very authentic, genuine way. His photography, coupled with the simple message “I want healthcare” perfectly captures the spirit of MCHC as well as the sentiment of the people in the Milwaukee neighborhoods depicted on the pages.

Jen Kuhn, art director; Nick Pipitone, writer; Steven Wold, creative director; Michael Prince, photographer; Jesse Zamjahn, Pixteur, retoucher; Steven Marsho, account manager.

Design in Exhibit

J. Lindeberg Fashion Week exhibit

Environmental Graphics, Business

Copenhagen design office Barlby Carlsson created this mobile exhibition for J. Lindeberg for Copenhagen Fashion Week. The interior of the exhibition can be changed, stored in the container and easily moved between venues with the clients name, logo and colors visible at all times. Taking a container out of its normal environment solved three big challenges: logistics, handling and providing the customer with a large visual display, and a cheap solution for reuse.

Rasmus Barlby/Jens-Christian Carlsson/Mille Andersson, art directors; Mille Andersson, graphic designer; Rasmus Barlby/Jens-Christian Carlsson, industrial designers.

Visible Proofs: Forensic Views of the Body exhibit

Environmental Graphics, Education

This exhibition at the National Library of Medicine (and its accompanying Web site) explores the significant cases, technologies and people that impacted advances in forensic medicine.

In collaboration with exhibition designers Howard Revis, Portland-based Second Story Interactive designed and developed the video installations and interactive autopsy slab. Visitors are engaged with interactivity through media elements that are well integrated into the exhibition, creating a multisensory experience: the shadows of medical examiners behind the body blend with those of passing visitors; video screens are embedded in cases and walls; projectors are hidden from view; and an interactive autopsy slab with a draped body engages visitors with autopsy procedures and supporting cases on a life-size figure.

Brad Johnson, Second Story Interactive, creative director; Thomas Wester/David Brewer/Matt Arnold, Second Story Interactive, programmers; JD Hooge, Second Story Interactive, designer; Lisa Berndt, Second Story Interactive, writer; Julie Beeler, Second Story Interactive, producer; Alphonse Swinehart, Second Story Interactive, motion graphics artist/AV designer ; Martin Linde, Second Story Interactive, animator; Alex Aronson, Second Story Interactive, production assistant/image researcher; Darby Sedcole, production artist; Jennifer Young, QA; Elizabeth Fee, Ph.D., National Library of Medicine, project director; Patricia Tuohy, National Library of Medicine, exhibition program head; Michael Sappol, Ph.D., National Library of Medicine, exhibition curator-historian; Jiwon Kim, National Library of Medicine, exhibition educator; Erika Mills, National Library of Medicine, community outreach coordinator; Elizabeth Mullen, National Library of Medicine, exhibition coordinator ; Jill L. Newmark, National

Smart Cars exhibit

Environmental Graphics, Education

Manhattan has The Javits Center for large exhibitions. Now, thanks to a visionary design concept, it has 340 Madison Avenue for the smaller ones. Macklowe Properties, one of New York’s eminent real estate development and management companies, recently transformed an obsolete, irregularly shaped masonry building in the heart of the midtown business district into a breathtakingly modern 750,000-square-foot glass office tower. The complex, $100 million redevelopment included a complete upgrade of the building’s infrastructure and the expansion of a small lobby into a unique and contemporary, limestone-paneled “exhibition space” with a theatrical, 18-foot ceiling and the latest in lighting effects. This key element of the design—realized through a collaborative effort by the developer and New York architectural firms Moed de Armas & Shannon, and Gensler—was the result of a goal to create a signature identity for the property. The inaugural event at the recently opened building, is an exhibit of Smart Cars—the fuel-efficient, innovatively-designed, mini auto—designed by the New York-based Graham Hanson Design. The display of Smart Cars, which is brining in visitors, as well as attention, is expected to remain throughout most of 2006. Future exhibits are under discussion.

Design in Convergence

This Is Not An Invitation to Rape Me campaign

Out-of-Home Ads, Public Service

Launched by Rape Crisis Scotland and the Scottish Justice Secretary, Kenny MacAskill, this campaign uses striking imagery to challenge women-blaming attitudes toward rape and to tackle the assumptions people make about women who are raped.

Although incidents of rape recorded by the police in Scotland have decreased slightly to 908 in 2007/08, only 2.9 percent of rapes currently lead to conviction. The attitudes of society continue to play a significant role in limiting justice for women who have experienced rape with careless judgments made based on style of dress, behavior and alcohol intake. Current research shows that a staggering 27 percent of Scots believe that women who are dressed in revealing clothing are at least partly responsible for being raped; a further 24 percent believe a woman was in some way responsible for being raped if she was drunk; almost 29 percent think the woman contributed to her rape if she was flirting; and another 15 percent believe a woman is responsible for being raped if she’s had multiple sexual partners. These myths are tackled using distinctive images which feature women in everyday settings to prompt people to keep their judgements in check.

The campaign, is based on creative work by professor Charles Hall, a professor at the VCU Brandcenter in Richmond, Virginia, who devised and created the original groundbreaking advertising campaign in Los Angeles. The revised executions are based on a simple insight and design by Hall and Graham Clifford of Graham Clifford Design.

Outdoor advertising appeared across Scotland for two weeks in October. In addition, over 1,000 campaign packs—postcards, posters and fact sheets—will be distributed across Scotland via regional rape crisis centers, to roll out the campaign locally.

Karen Pfaff/Adrian Hilton/Jennifer Maravillas/Karen Land/Dan Case/Jillian Dresser, art directors; Graham Clifford, design director; Charles Hall, creative director; Julie Cerisse, photographer; Aynsley Law/1 Step 2 Productions/Julie Sanders, Martin Agency, agencies (Scotland campaign).

www.thisisnotaninv ...

Versus "Take Back the Tour" ad campaign

Online Ads, Entertainment

Cable television network Versus will air wall-to-wall coverage of the 2008 Tour de France July 5–27. On average, fourteen hours of race action per day will celebrate clean competition in one of the most intense and grueling events in all of sports. To promote the event, New York City agency/entertainment group hybrid, The Concept Farm, created a comprehensive, multimedia campaign to champion the riders who compete clean, while providing a platform and a voice to the passionate fan base that supports them. The media push (all based around a single component, the Manifesto) includes three versions of multiple length on-air spots, viral films, several print ads, and a campaign specific Web site to reassure fans that even in the absence of the “celebrity” riders and marquis-name teams, that the soul of the race—and the tradition it was built on—remains.

Robert Singh, art director; Brian Thompson, writer; Tyronne Schaffer, associate creative director interactive; Ray Mendez/Griffin Stenger/Robert Waldner, creative directors; Alexander Rea, interactive director; Johnny Jacques, senior Flash developer; Mike McCall, The Production Farm, producer; Catherine Benedek, The Production Farm editor; APM Music & Beyond Music /Penny Lane Studios, music/sound; The Production Farm, production company; Post Farm, post production; Mark Albertson, account director.

www.conceptfarm.comwww.takebackthetou ...

Max Haus movie

Online Ads, Consumer

Max Haus, a new concept in modular living, is a Brazilian brand specializing in modular, custom lofts. Its ad agecy W/Brasil commissioned production studio Molho to create a piece with a feel that would attract a young audience, but also keep in mind concepts of diversity, living and taste. Conceived in two months, using various animation techniques and styles, the two-minute movie is currently being viewed virally, in cinemas and at events throughout Brazil.

Guime, W/Brasil, art director; Marcelo Garcia/Helder Santos/Maira Fukimoto/Yara Fukimoto, designers; Marcelo Garcia, Molho, director/2-D animator; Lucas Ribeiro, animator; Marcelo Garcia/Helder Santos/Marcio Mattos, compositors; Lucas Ribeiro/Fernando DJ, 3-D modelers.

Design in Identity

California Academy of Sciences identity

Identity, Education

The California Academy of Sciences, located in San Francisco’s Golden Gate Park, reopened in an iconic new building designed by the Pritzker Prize-winning architect Renzo Piano. The $488 million, all-green, LEED® Platinum Certified building not only represents a new chapter in the institution’s long history, but celebrates a new kind of museum experience—dynamic, thriving, interconnected and all about the natural world. It is, uniquely, a natural history museum, aquarium, planetarium and four-story rainforest, all under one living roof.

The San Francisco office of Pentagram designed the identity, environmental graphics and collateral print materials that rebrand the institution as a vibrant, living museum. But it’s the identity, described as The Fabric of Life and inspired by the organic curves of the building’s roof, that underscores every component of the project. Radiating outward from a center oculus, the symbol appears to be growing—an interpretation of the cyclical and dynamic nature of the natural sciences. Based on the Whitney typeface by Hoefler & Frere-Jones, the customized logotype grounds the symbol, echoing the horizontal format of the building. The colors of the symbol speak specifically to the Academy’s location and mission: international orange (the color of the Golden Gate Bridge) is strongly connected to San Francisco and the architectural details inside the building; green represents life and the natural world; and gray represents the city’s famous fog and the concrete building (and its LEED® Platinum-level rating).

Kit Hinrichs, partner-in-charge; Laura Scott, associate.


Yoshi's Jazz Club and Japanese Restaurant rebranding

Identity, Consumer

Chen Design Associates (San Francisco) led a rebranding effort, in conjunction with the launch of Yoshi’s second Bay Area location in San Francisco’s Fillmore District, that would raise Yoshi’s visual communications to the level of its world-class jazz entertainment and cuisine. Jazz music and Japanese food, two familiar yet distinct visual categories, created an unexpected third from fusing the typography and cut-paper aesthetic of classic jazz album cover vernacular and Japanese symbology and textiles. The result? A flexible new visual toolbox that tells a unique story with sophistication, simplicity and an element of surprise.

Joshua C. Chen/Laurie Carrigan, art directors; Max Spector/Kathrin Blatter/Shadi Kashefi/Joshua C. Chen/Laurie Carrigan/Will Yang/Glenda Alvarado, designers; Joshua C. Chen, creative director; Max Spector/Kathrin Blatter/Shadi Kashefi, illustrators.

Bus Stop identity

Identity, Consumer

Wanting to convey the atmosphere recalled so fondly from her youth in London, the owner of this Philadelphia-based shoe boutique approached gdloft to create an identity for her new store. To bridge a distinctly British heritage with the store's location in the United States, the business cards, letterhead and signage all employ layering and only register a full mark when viewed with the intended degree of transparency. In that way, the identity expresses ideas related to memory, recall, reminiscence, reflection and fading. Further pushing the construct, the core circle and bar shapes are also completely separated for use on bags, postcards and receipts.

Allan Espiritu, art director; Matt Bednarik/Allan Espiritu, designers.

www.gdloft.comwww.busstopboutiqu ...

Design in Print

Videocon "Clean Any Kind of Dirt" outdoor campaign

Print Ads, Consumer

Created by Ogilvy & Mather Mumbai this campaign illustrates the core function of Videocon washing machines in an interesting and un-category-like manner. Every washing machine brand claims to remove dirt. But the agency took the idea beyond the obvious to show cleanliness like it was never shown before—removing dirt and coupling it with social commentary. The campaign was rolled out across major metro areas in India and included a TV spot, print ads and posters.

Zahid Shaikh/Heeral Desai, art directors; Naved Siddiqui, designer; Hemal Jhaveri, writer; Piyush Pandey/Sumanto Chattopadhyay, creative directors; Amol Jadav, photographer; Milind Aglave (chimney/dump truck)/Manish Raut (sewage pipe), photo finishing artists.


Alka Seltzer "Dissolve Your Problems" print campaign

Print Ads, Consumer

CLM BBDO (BBDO’s worldwide creative and strategic lead outside North America) created this print campaign for Bayer’s Alka Seltzer brand with an original twist on the classic stomach ache. Designed for the U.S., where Alka Seltzer is positioned with the dual product effect of relieving headaches and easing digestion, the campaign visuals feature characters who’ve swallowed strange objects to get out of troublesome situations. Accompanied by the tagline “Dissolve your problems,” the ads offer a psychological outcome and a physical resolution.

Jean Francois Sacco/Gilles Fichteberg, creative directors; Alexis Benoît, writer; Paul Kreitman, art director/illustrator; Severine Autret/Claire Roy-Thermes, accout supervisors; Clotilde Masson/Stephanie Marchand, client liaisons.

Revlon "Blonde" print ad

Print Ads, Consumer

Dark roots can be the surest sign a woman may be neglecting her hair. The Revlon's new Colorsilk Root Perfect applicator is a simple way to eliminate dark roots. Since an open magazine is eerily similar to parted hair, Minneapolis ad agency Martin|Williams was able to demonstrate how easy the product is to use and show its dramatic effects.

Toby Balai, art director; Julie Kucinski, writer; Tom Moudry, executive creative director; Kutlu, photographer.