You will learn basic principles of composition, pictorial continuity, and editing that are used in visual media.
You will acquire a basic understanding of the physical and cognitive processes of visual communication, the elements of visual messages, and principles of visual organization that can affect perception. These principles include Gestalt, framing, vectors, motion, color, and typestyles.
The goal of this course is to increase your aptitude and evaluation of visual communication design. To this end and through regular attendance and active participation you will be able to:
- Explain the transactional communication concepts of context and noise relating to the perceptual process of visual communication design,
- categorize visual communication effects in affective, cognitive and psychomotor responses,
- assess the influence of typestyles on messages and develop your own font,
- identify primary forms of contrast in composition and layout design and execute applications in your own original media design,
- identify and execute compositional forces of framing, vectors, motion, in visual design applications of motion and still photography,
- explain and apply to your own original media design Gestalt principles,
- create and produce effectively designed media in your choice of domains including packaging, collateral, exhibit, converged media, identity, print, motion and still imaging,
- critique and evaluate visual communication design in all domains,
- collaborate with other student designers in producing a campaign.