The Alembic identity
Identity, Consumer
From Communication Arts When restaurateur Dave McLean described his project, design firm Nothing: Something: NY saw in his vision an atmosphere of gritty, bluesy cool; an intimate, rough-hewn yet sophisticated bar and small-plates restaurant. While researching old mercantile crates and register receipts, they found gorgeous accidental patterns among the many stamps, stickers and various ID ephemera: ambivalent placement, curious numbers, compartmentalized information, intersecting layered labels, torn forms. Wanting to create an identity that would interact with the customer over the duration of their experience, they built a variety of character-defining statements into the logo which are presented in stages using the various signs, menus, coasters and matchbooks. Although tuned-in to the accidents of design, especially those design collisions that occur over time, it was only when the studio added their distinctly playful combination of language and process that the work took on its uniquely modern sensibility.
Kevin Landwehr, creative director; Kevin Landwehr/Devin Becker, designers; Teddy Telles, design photography.
No comments:
Post a Comment