Design Evaluation – Presentation
Find representations of good and poor design in two-dimensional display layouts, web pages, or three dimensional packaging. Base your analysis on design principles discovered in the class lab and document the basis of your evaluation in an online blog. Present your findings to your peers using technical integration, no longer than ten minutes.
Visual Continuity – Differentiation Development, online
Develop a storyboard with still images within a post on your blog. The storyboard should convey a sense of continuity with compositionally sound images edited together to reach at least one communicative effect.
Design Your Personal Font – Skill Development, online
Click on the weebly link on the class web page and design your own font. Provide an analysis for your design, your implicit meaning within, and the perceptual influences involved in the font's character.
Design a Visual Communication Artifact – Skill Development
Choose from one of the visual communication design domains (packaging, collateral, exhibit, converged media, identity, motion picture, or print) and create an artifact using the concepts and principles discussed in class and labs. The artifact should reflect a specific communication objective.
Collaborate on Design - Skill Qualification
As a group, create a campaign consisting of a least three artifacts from three of the domains. Design the campaign then confer on a distribution strategy incorporating coverage appropriate to the intended audience. Select from the visual communication design domains (packaging, collateral, exhibit, converged media, identity, motion picture, or print) and create your artifacts using the concepts and principles discussed in class and labs. The campaign should reflect a specific communication objective.
Assessments may be a combination of multiple choice, true/false fill-in-the-blank, and short answer. You will be accountable for and assessed on principles discussed in class and on the website.
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