Visual Continuity Rubric

Outcomes:
  • Categorize visual communication effects in affective, cognitive and psychomotor responses,
  • identify and execute compositional forces of framing, vectors, motion, in visual design applications of motion and still photography,
  • explain and apply to your own original media design Gestalt principles.

Point Value: 100

Activity Description
Develop a storyboard with still images within a post on your blog. The storyboard should convey a sense of continuity with compositionally sound images edited together to reach at least one communicative effect.

Rubric
1. The designer develops a storyboard with still images posted on their blog.

Wanting (0-10) Developing (11-15) Accomplished (16-20)


2. The designer's storyboard illustrates a sense of continuity of communication objectives.

Wanting (0-15) Developing (16-20) Accomplished (21-30)


3. The designer's images are compositionally sound using principles such as the rule of thirds, frame forces, vectors, and contrast.

Wanting (0-15) Developing (16-20) Accomplished (21-30)


4. The designer's storyboard reaches at least one communicative effect; cognitive, affective, and/or psychomotor.

Wanting (0-10) Developing (11-15) Accomplished (16-20)

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