Rubric - Contrast, Balance, Harmony

Outcomes:
Categorize visual communication effects in affective, cognitive and psychomotor responses,
Identify primary forms of contrast in composition and layout design and execute applications in your own original media design,
Critique and evaluate visual communication design in all domains.

Point Value: 100


Activity Description
Discover contrast, balance and harmony by identifying principles discussed in class in an image of your choice. Identify what you feel represents these principles and write a brief narrative defending your application. Post both the image and your analysis on your blog.

While these principles include highlights and shadow, size, texture, shape, color, position and orientation, don't rule out the psychological, cultural and social contexts that these images may depict.

Check the schedule for the due date.

Rubric

1. You have selected an image or images that you feel represent the principles of contrast, balance and harmony.

Completed

30 Points

2. Your narrative includes a contextual analysis (cultural and psychological at the very least) in addition to the design principles mentioned above.

Exemplary (56­-70 points)

• Narrative discusses relationships between figure and ground using Gestalt application, between subject and audience using contextual analysis.
• Narrative identifies where applicable the vocabulary of design including highlight and shadow, size, texture, shape, color, position and orientation.

Satisfactory (36­-55)

• Narrative identifies relationships in figure and ground using Gestalt application, and with subject using contextual analysis. 
• Narrative identifies where applicable the vocabulary of design including highlight and shadow, size, texture, shape, color, position and orientation.

Below Expectation (1­-35)

• Narrative fails to identify relationships between figure and ground using Gestalt application, and between subject and audience using contextual analysis.
• Narrative fails to identify at least texture, shape and color.