This Is Not An Invitation to Rape Me campaign
Out-of-Home Ads, Public Service
Launched by Rape Crisis Scotland and the Scottish Justice Secretary, Kenny MacAskill, this campaign uses striking imagery to challenge women-blaming attitudes toward rape and to tackle the assumptions people make about women who are raped.
Although incidents of rape recorded by the police in Scotland have decreased slightly to 908 in 2007/08, only 2.9 percent of rapes currently lead to conviction. The attitudes of society continue to play a significant role in limiting justice for women who have experienced rape with careless judgments made based on style of dress, behavior and alcohol intake. Current research shows that a staggering 27 percent of Scots believe that women who are dressed in revealing clothing are at least partly responsible for being raped; a further 24 percent believe a woman was in some way responsible for being raped if she was drunk; almost 29 percent think the woman contributed to her rape if she was flirting; and another 15 percent believe a woman is responsible for being raped if she’s had multiple sexual partners. These myths are tackled using distinctive images which feature women in everyday settings to prompt people to keep their judgements in check.
The campaign, is based on creative work by professor Charles Hall, a professor at the VCU Brandcenter in Richmond, Virginia, who devised and created the original groundbreaking advertising campaign in Los Angeles. The revised executions are based on a simple insight and design by Hall and Graham Clifford of Graham Clifford Design.
Outdoor advertising appeared across Scotland for two weeks in October. In addition, over 1,000 campaign packs—postcards, posters and fact sheets—will be distributed across Scotland via regional rape crisis centers, to roll out the campaign locally.
Karen Pfaff/Adrian Hilton/Jennifer Maravillas/Karen Land/Dan Case/Jillian Dresser, art directors; Graham Clifford, design director; Charles Hall, creative director; Julie Cerisse, photographer; Aynsley Law/1 Step 2 Productions/Julie Sanders, Martin Agency, agencies (Scotland campaign).
Versus "Take Back the Tour" ad campaign
Online Ads, Entertainment
Cable television network Versus will air wall-to-wall coverage of the 2008 Tour de France July 5–27. On average, fourteen hours of race action per day will celebrate clean competition in one of the most intense and grueling events in all of sports. To promote the event, New York City agency/entertainment group hybrid, The Concept Farm, created a comprehensive, multimedia campaign to champion the riders who compete clean, while providing a platform and a voice to the passionate fan base that supports them. The media push (all based around a single component, the Manifesto) includes three versions of multiple length on-air spots, viral films, several print ads, and a campaign specific Web site to reassure fans that even in the absence of the “celebrity” riders and marquis-name teams, that the soul of the race—and the tradition it was built on—remains.
Robert Singh, art director; Brian Thompson, writer; Tyronne Schaffer, associate creative director interactive; Ray Mendez/Griffin Stenger/Robert Waldner, creative directors; Alexander Rea, interactive director; Johnny Jacques, senior Flash developer; Mike McCall, The Production Farm, producer; Catherine Benedek, The Production Farm editor; APM Music & Beyond Music /Penny Lane Studios, music/sound; The Production Farm, production company; Post Farm, post production; Mark Albertson, account director.
www.conceptfarm.comwww.takebackthetou ...
Max Haus movie
Online Ads, Consumer
Max Haus, a new concept in modular living, is a Brazilian brand specializing in modular, custom lofts. Its ad agecy W/Brasil commissioned production studio Molho to create a piece with a feel that would attract a young audience, but also keep in mind concepts of diversity, living and taste. Conceived in two months, using various animation techniques and styles, the two-minute movie is currently being viewed virally, in cinemas and at events throughout Brazil.
Guime, W/Brasil, art director; Marcelo Garcia/Helder Santos/Maira Fukimoto/Yara Fukimoto, designers; Marcelo Garcia, Molho, director/2-D animator; Lucas Ribeiro, animator; Marcelo Garcia/Helder Santos/Marcio Mattos, compositors; Lucas Ribeiro/Fernando DJ, 3-D modelers.
www.molho.tvwww.maxhaus.com.br
No comments:
Post a Comment