Design in Motion

Nike "Fate" TV spot





TV/Radio Commercials, Consumer
David Fincher of Anonymous Content reminds viewers what dreams are made of. In this winsome 60-second spot for Nike via Wieden Kennedy pro football players Troy Polamalu and LaDainian Tomlinson are destined for a collision—and greatness.
Ryan O’Rourke, Wieden + Kennedy, art director; Jason Bagley, Wieden + Kennedy, writer; Jeff Williams, Wieden + Kennedy/Alberto Ponte, Wieden + Kennedy/Tyler Whisnand, Wieden + Kennedy, creative directors; David Fincher, Anonymous Content, director; Angus Wall, Rock Paper Scissors, editor; Jeff Baron, Anonymous Content/Dave Morrison, Anonymous Content/CL Weaver, Rock Paper Scissors/Michael Pardee, Asylum/Misa Kageyama, Mit Out Sound, executive producers; Matt Hunnicutt, Wieden + Kennedy, senior producer; Robin Muxton, Anonymous Content/Mike Goble, Rock Paper Scissors/Mark Kurtz, Asylum, producers; Juliana Montgomery, Wieden + Kennedy, associate producer; Sue Ellen Clair, Anonymous Content, head of production; Patrick Malloy, Anonymous Content, production supervisor; Emily Hoovler, Asylum, production coordinator; Sean Faden, Asylum, VFX supervisor; James Allen, Asylum, composing supervisor; Ren Klyce, Mit Out Sound, sound designer; Loren Silber, Lime, mixer; Jessica Locke, Lime, mixer.


Fund a Need/IHC "There We'll Be"













Promotional Film
It was time for a growing Southern Utah community to have its own air ambulance service. The area health care provider put up two-thirds of the cost leaving the community to rise to the philanthropic occasion. There We'll Be was designed and produced to the end of raising awareness for the need of a rotary wing Life Flight using five stories targeting area demographics appealing to basic values while demonstrating the benefits of a helicopter response.
Eric Young, Young&Co, writer, producer, director, DOP; Ben Braten, editor; Mindy Young, Young&Co, associate producer.




Pop!Tech '08 opening sequence






Motion Graphics, Self-Promotion
Trollbäck + Company recently completed its fourth collaboration with the annual gathering of world-changers (known as Pop!Tech) in Camden, Maine. For the conference’s opening sequence, T+Co opted to interpret the conference theme of “Scarcity and Abundance,” with the dynamic qualities of flowing ink and ferrofluids, to create a rhythmic interplay of opposing but symbolic states. From one extreme to the other, the progression moves between ethereal and explosive and concludes with the sense that something new is about to unfold.
Christina Elizabeth Rüegg/Stina Carlberg, designers; Jakob Trollbäck, creative director; Whitney Green, producers; Marisa Fiechter, executive producers; Learan Kahanov, director of photography; The Pop!Tech Institute, client.
www.trollback.com/ ... www.poptech.org

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