Design in Campaign - Believe

Believe Campaign

Posters, Self-Promotion

The election is over and the real work begins. Change is necessary. The economy, our communities and our role in the world need reexamining. For some, the idea is daunting; for others, exciting. But the best ideas have yet to be discovered and will be born only from healthy dialogue.

In an effort to start a conversation, The Via Group (Portland, Maine) created a campaign to inspire people to reflect on this moment in time. With several elements, including an art installation that appeared on three 40-foot buildings in New York’s SoHo district throughout November and a video (below) that simply asks viewers to “believe,” their creative expression offers a powerful portrayal of our post-election society. The dramatic and overwhelming wordscape is intended to start an important conversation. To continue the dialogue (the postings were only up for a month), The Open Water Cooler Web community launched as a place for visitors to speak their thoughts and opinions openly and anonymously in a completely uncensored, unbiased forum.

Teddy Stoecklein/Liza Kelley/Patrick Sperry, art directors; Greg Smith/Teddy Stoecklein/Patrick Sperry, writers; Teddy Stoecklein/Ron Clayton, creative directors; Greg Smith, chief creative officer; Liza Kelley/Teddy Stoecklein, illustrators; Meghan Gildart, associate producer; Mary Hanifin, executive producer; Patrick Sperry, editor; Andrew Haynes/Karen Tucker, production; Metaform, "Heaven Can Wait," music.

(From http://www.commarts.com/exhibit/believe-campaign.html)