USA Network For Your Consideration (FYC) kit
Collateral, Business
TDA Advertising & Design, Boulder, Colorado, created pre-Emmy buzz for USA Network's “Burn Notice” (the term burn notice is the CIA equivalent of a pink slip and the show’s hero is an ex-spy) among 14,000 Academy of Television Arts and Sciences judges. And they did it with invisible ink. The slip-covered, three-panel, hardcover mailer holds four DVDs (with twelve episodes) and a UV LED flashlight. Printing wasn’t nearly as much of a challenge (it amounted basically to a b/w halftone) as viewing press proofs to adjust ink levels.
Visible copy: In white light, the open kit appears entirely blank, except for small text beneath the flashlight that reads: Steps: 1. Use this flashlight to reveal hidden text. 2. Deny you ever used this flashlight.
Invisible copy: In black light, episode synopses, a list of six potential Emmy nominations, and multiple press blurbs appear.
www.tdaadvertising.comwww.usanetwork.com
Taylor Guitars catalog
Collateral, Consumer
For more than fifteen years, San Diego-based MiresBall has helped capture the innovation and craftsmanship at the heart of Taylor Guitars, a big part of which centers on the company's product catalog (a must-have for Taylor fans). After six months of close collaboration and several carefully orchestrated photo shoots, Taylor and MiresBall unveiled the fifth version. From its content and tone, to the cadence of the writing and the beautiful, lyrical photography, it brings the passion, people and products behind the brand, to life.
Gale Spitzley, senior designer; Scott Mires, creative director; Jonathan Forstot, director of marketing, Taylor Guitars/Eric LaBrecque, writers; Eric LaBrecque, brand strategist; Bil Zelman/Marc Tule/Lou Mora, photographers; Mark Ruzich, digital imaging artist; Holly Houk, account supervisor; Steve Woods Printing, printer.
www.miresball.comwww.taylorguitars.com
Milwaukee Community Health Centers brochure
Collateral, Public Service
When Milwaukee’s Community Health Centers (MCHC) asked local ad agency Jigsaw to produce a brochure, what seemed like a tiny, run-of-the-mill project became something extraordinary. An organization dedicated to bringing quality affordable healthcare to all Milwaukee residents, MCHC clinics sprouted up in some of Milwaukee’s most diverse neighborhoods, representing many ethnic backgrounds. By bringing renowned documentary photographer Michael Prince into the fold, the images of the people in those neighborhoods brought the piece to life in a very authentic, genuine way. His photography, coupled with the simple message “I want healthcare” perfectly captures the spirit of MCHC as well as the sentiment of the people in the Milwaukee neighborhoods depicted on the pages.
Jen Kuhn, art director; Nick Pipitone, writer; Steven Wold, creative director; Michael Prince, photographer; Jesse Zamjahn, Pixteur, retoucher; Steven Marsho, account manager.
www.jigsawllc.comwww.michaelprince.com
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