Videocon "Clean Any Kind of Dirt" outdoor campaign
Print Ads, Consumer
Created by Ogilvy & Mather Mumbai this campaign illustrates the core function of Videocon washing machines in an interesting and un-category-like manner. Every washing machine brand claims to remove dirt. But the agency took the idea beyond the obvious to show cleanliness like it was never shown before—removing dirt and coupling it with social commentary. The campaign was rolled out across major metro areas in India and included a TV spot, print ads and posters.
Zahid Shaikh/Heeral Desai, art directors; Naved Siddiqui, designer; Hemal Jhaveri, writer; Piyush Pandey/Sumanto Chattopadhyay, creative directors; Amol Jadav, photographer; Milind Aglave (chimney/dump truck)/Manish Raut (sewage pipe), photo finishing artists.
(From http://www.commarts.com/exhibit/videocon-clean-any-kind-dirt.html)
www.ogilvy.comwww.videoconworld.com
Alka Seltzer "Dissolve Your Problems" print campaign
Print Ads, Consumer
CLM BBDO (BBDO’s worldwide creative and strategic lead outside North America) created this print campaign for Bayer’s Alka Seltzer brand with an original twist on the classic stomach ache. Designed for the U.S., where Alka Seltzer is positioned with the dual product effect of relieving headaches and easing digestion, the campaign visuals feature characters who’ve swallowed strange objects to get out of troublesome situations. Accompanied by the tagline “Dissolve your problems,” the ads offer a psychological outcome and a physical resolution.
Jean Francois Sacco/Gilles Fichteberg, creative directors; Alexis Benoît, writer; Paul Kreitman, art director/illustrator; Severine Autret/Claire Roy-Thermes, accout supervisors; Clotilde Masson/Stephanie Marchand, client liaisons.
www.clmbbdo.comwww.alkaseltzer.com
Revlon "Blonde" print ad
Print Ads, Consumer
Dark roots can be the surest sign a woman may be neglecting her hair. The Revlon's new Colorsilk Root Perfect applicator is a simple way to eliminate dark roots. Since an open magazine is eerily similar to parted hair, Minneapolis ad agency Martin|Williams was able to demonstrate how easy the product is to use and show its dramatic effects.
Toby Balai, art director; Julie Kucinski, writer; Tom Moudry, executive creative director; Kutlu, photographer.
www.martinwilliams.comhaircolor.revlon.com
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